Smooth and Smoky

New Dog’s post-production team loved working on this homegrown, feel-good campaign featuring the untold story behind Tabasco’s Chipotle Sauce.

The final product included a series of 15- and 30-second spots in addition to a mobile campaign featuring HTML5 banner ads that transported the audience to Delicias, Mexico, where hot peppers are cultivated and transformed into Tabasco’s signature sauce.

Hot Sauce Trails.

In the absence of an opening product shot consistent with the existing campaign, we were also tasked with 3D modeling, shading and animating one that could be seamlessly integrated. We worked with a single still image to create the final assets, which helped to tell the authentic story of how Tabasco’s distinct smoky flavor – once a byproduct of the need to preserve peppers – became loved around the world.

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