New Dog worked in conjunction with the biometric visionaries at Lightwave to create this wearable-tech-integrated commercial for Degree deodorant, featuring singer and actress Becky G.
The post-production team came up with a solution to visually represent how Advanced Biometric Movement was being used to track the energy used to “Break a Sweat” during Becky G’s dance rehearsal.
Moving with Becky G.
Taking the post-production lead, we edited the spots, built the motion graphics, handled color correction and tweaked the audio to deliver a series of 30- and 60-second commercials along with 18 unique promotional assets for Target, Walgreens, Walmart and Pandora.
Key data was collected in real time by Lightwave’s sensor-based wearable devices was translated into 3D on-screen graphics during post-production.
In the final assets, viewers are given up-front access to Becky G’s dance rehearsal, where movement-related metrics (such as heart rate) track the energy she uses to “Break a Sweat” and are displayed as dynamic on-screen elements.